We test privacy-compliance tools so you don't have to guess

Adnan Agic

Conversion Tracking and Measurement Architect

I build measurement infrastructure that holds up under real-world conditions: privacy regulation, browser restrictions, and fragmented multi-platform setups. With 5+ years of experience and $10M+ in managed ad spend across 100+ international accounts, my focus is tracking that stays accurate when everything is working to break it.

Core tracking work

I architect end-to-end measurement using GTM, GA4, enhanced conversions, and server-side tracking. That includes data layer design, custom JavaScript triggers, GCLID capture and storage, offline conversion imports, and dynamic conversion values. I handle the failure points most setups get wrong: Safari ITP capping cookies to 7 days, cross-domain and subdomain scoping, tag firing order, parallel tracking redirect chains, and the silent failures that quietly corrupt attribution and starve Smart Bidding of clean signals.

GDPR and consent-compliant tracking

Tracking today has to be accurate and lawful at the same time, and most implementations sacrifice one for the other. I build setups that respect user consent while preserving measurement quality. That means proper Consent Mode v2 implementation, correct handling of GCLID capture under consent states, conversion modeling to recover data lost when users decline, and clean integration with consent management platforms. The result is compliant tracking that still gives Google's algorithms the signal they need, so privacy requirements and campaign performance stop being a tradeoff.

Based in Sarajevo and working worldwide, I run Clickem and publish 150+ client-tested guides on tracking, attribution, and consent-compliant measurement at adnanagic.com.